Best Amplitude Alternatives in 2026

Looking for Amplitude alternatives? Compare features, pricing, and real user reviews of the top Analytics tools.

Why look for Amplitude alternatives?

Amplitude is a solid Analytics tool starting at free. But it's not for everyone. Common reasons to switch: pricing scales too fast, missing features your team needs, or a competitor simply fits your workflow better. Here are the top alternatives based on our research.

FullStory

Analytics

Fullstory — 2026 review with pricing, features, and alternatives.

From $199/mo freemium

heatmaps: ✓ segmentation: ✓ session replay: ✓ funnel analysis: ✓ journey mapping: ✓

Try FullStory

Hotjar

Analytics

The heatmap and session recording tool now merging with Contentsquare. Split into three separately-priced modules, adds 829ms to your page load, and caps sessions so aggressively you might miss half your traffic.

From $48/mo freemium

surveys: ✓ heatmaps: ✓ data export: ✓ feedback widgets: ✓ conversion funnels: ✓

Try Hotjar

Mixpanel

Analytics

The product analytics platform with best-in-class funnels and retention. Free for 1M events, then $0.28 per thousand — with critical B2B features like Group Analytics locked behind expensive add-ons.

From $25/mo freemium

data export: CSV, API event tracking: ✓ cohort analysis: ✓ funnel analysis: ✓ user segmentation: ✓

Try Mixpanel

PostHog

Analytics

Open-source product analytics platform. Combines analytics, session replay, feature flags, A/B testing, and surveys in one tool. Self-hostable.

From $null/mo freemium

surveys: Yes ab testing: Yes feature flags: Yes self hostable: Yes session replay: Yes

Try PostHog

Detailed comparisons

Mixpanel vs Amplitude

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