Best Hotjar Alternatives in 2026

Looking for Hotjar alternatives? Compare features, pricing, and real user reviews of the top Analytics tools.

Why look for Hotjar alternatives?

Hotjar is a solid Analytics tool starting at $48/mo. But it's not for everyone. Common reasons to switch: pricing scales too fast, missing features your team needs, or a competitor simply fits your workflow better. Here are the top alternatives based on our research.

FullStory

Analytics

Fullstory — 2026 review with pricing, features, and alternatives.

From $199/mo freemium

heatmaps: ✓ segmentation: ✓ session replay: ✓ funnel analysis: ✓ journey mapping: ✓

Try FullStory

Amplitude

Analytics

The leading digital analytics platform for product teams. Amplitude combines behavioral analytics, A/B testing, session replay, and AI-powered insights to help companies understand user behavior and drive growth.

From Free freemium

real time data: ✓ data governance: ✓ custom dashboards: ✓ product analytics: ✓ user segmentation: ✓

Try Amplitude

Mixpanel

Analytics

The product analytics platform with best-in-class funnels and retention. Free for 1M events, then $0.28 per thousand — with critical B2B features like Group Analytics locked behind expensive add-ons.

From $25/mo freemium

data export: CSV, API event tracking: ✓ cohort analysis: ✓ funnel analysis: ✓ user segmentation: ✓

Try Mixpanel

PostHog

Analytics

Open-source product analytics platform. Combines analytics, session replay, feature flags, A/B testing, and surveys in one tool. Self-hostable.

From $null/mo freemium

surveys: Yes ab testing: Yes feature flags: Yes self hostable: Yes session replay: Yes

Try PostHog

Detailed comparisons

Hotjar vs FullStory

Not sure which Analytics tool is right for you?

Take the quiz Calculate true cost