Pricing Intelligence

FullStory Pricing 2026

Complete pricing breakdown, plan comparison, and cost analysis vs competitors.

Starting from

$199 /mo

Pricing model: freemium

Try FullStory Free →

What's Included

Heatmaps

true

Segmentation

true

Session Replay

true

Funnel Analysis

true

Journey Mapping

true

Dev Tools Integration

true

Rage Clicks Detection

true

Price Comparison: FullStory vs Competitors

Tool Starting Price Model Compare
FullStory $199/mo freemium —
Google Analytics Free free —
Amplitude Free freemium —
Hotjar $48/mo freemium —
Matomo $19/mo freemium —
Plausible $9/mo subscription —
Mixpanel Free freemium —
PostHog Free freemium —
Fathom $14/mo paid —

Calculate Your True Cost

Factor in hidden costs, migration, training, and integrations with our TCO Calculator.

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