Pricing Intelligence

Google Analytics Pricing 2026

Complete pricing breakdown, plan comparison, and cost analysis vs competitors.

Starting from

Free

Pricing model: free

Try Google Analytics Free →

What's Included

Event Tracking

true

Realtime Reporting

true

Conversion Tracking

true

Audience Segmentation

true

Google Ads Integration

true

User Behavior Tracking

true

Website Traffic Analysis

true

Price Comparison: Google Analytics vs Competitors

Tool Starting Price Model Compare
Google Analytics Free free
FullStory $199/mo freemium
Amplitude Free freemium
Mixpanel $25/mo freemium
Hotjar $48/mo freemium
Matomo $19/mo freemium Compare →
Plausible $9/mo paid Compare →
PostHog Free freemium
Fathom $14/mo paid

Calculate Your True Cost

Factor in hidden costs, migration, training, and integrations with our TCO Calculator.

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Head-to-Head Comparisons