Pricing Intelligence
Google Analytics Pricing 2026
Complete pricing breakdown, plan comparison, and cost analysis vs competitors.
Starting from
Free
Pricing model: free
What's Included
Event Tracking
true
Realtime Reporting
true
Conversion Tracking
true
Audience Segmentation
true
Google Ads Integration
true
User Behavior Tracking
true
Website Traffic Analysis
true
Price Comparison: Google Analytics vs Competitors
| Tool | Starting Price | Model | Compare |
|---|---|---|---|
| Google Analytics | Free | free | — |
| Matomo | $19/mo | freemium | Compare → |
Calculate Your True Cost
Factor in hidden costs, migration, training, and integrations with our TCO Calculator.
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