Best HubSpot CRM Alternatives in 2026
Looking for HubSpot CRM alternatives? Compare features, pricing, and real user reviews of the top CRM tools.
Why look for HubSpot CRM alternatives?
HubSpot CRM is a solid CRM tool starting at $25/mo. But it's not for everyone. Common reasons to switch: pricing scales too fast, missing features your team needs, or a competitor simply fits your workflow better. Here are the top alternatives based on our research.
Pipedrive
CRMThe sales CRM built around visual pipelines and activity-based selling. Starts at $14/seat but the add-on tax pushes real costs to $393/month for a 5-person team. No native dialer, no free tier.
HubSpot
CRMAll-in-one CRM platform integrating sales, marketing, service, and operations. Free tier with unlimited users and up to 1M contacts.
Copper CRM
CRMThe CRM built natively for Google Workspace. Copper lives inside Gmail, Calendar, and Drive — automatically capturing contacts and interactions with zero data entry. Designed for agencies, consultancies, and relationship-driven businesses.
Freshsales
CRMThe sales CRM with built-in phone calling in 90+ countries on every paid plan. Freddy AI scores leads and flags at-risk deals — but the $9 to $39 price jump from Growth to Pro is steep, and theres no weekend support.
Salesforce
CRMThe 800-pound gorilla of CRM. Infinitely customizable, absurdly expensive, and complex enough to require its own full-time admin. Five clouds, Agentforce AI at $2/conversation, and implementation costs that start at $10K.
Zoho CRM
CRMThe budget CRM powerhouse where companies build vast complex systems for a fraction of Salesforce pricing. Zia AI, Blueprint process enforcement, and a UI that is affordable with lots of features but less polished.
Salesforce Sales Cloud
CRMSalesforce Sales Cloud — 2026 review with pricing, features, and alternatives.
Close
CRMA sales CRM built for speed with built-in calling, SMS, and email. Close eliminates the need for separate phone systems with native VoIP, power dialer, and AI call assistant — designed for high-velocity sales teams and SMBs.
Detailed comparisons
Not sure which CRM tool is right for you?