Moz

Overview

Moz Pro is Moz’s all-in-one SEO and AI Visibility platform for keyword research, rank tracking, site audits, backlink analysis, and reporting. Moz (originally SEOmoz) has been in SEO software and education for 20+ years and is best known for Domain Authority® (DA), a 1–100 predictive metric used industry-wide for benchmarking—not as a Google ranking factor.

The product sits under the Moz brand at moz.com. Core Pro modules include Keyword Explorer, Link Explorer, Site Crawl, Rank Tracker, Domain Overview, Campaigns, On-Page Grader, MozBar Premium, branded reports, and newer Moz AI features (AI Visibility dashboards, prompt tracking across GPT/Gemini/Google AI Mode, AI content briefs, keyword suggestions by intent). Separate products—Moz Local (listings) and the Moz API—are billed on their own plans.

As of mid-2026, Moz Pro self-serve plans run from $49/mo (Starter) to $299/mo (Large), with roughly ~20% off on annual billing (e.g. Standard $99 → ~$79/mo when paid yearly). Medium at $179/mo ($143 annual) is positioned as the most popular tier for teams that need both classic SEO limits and AI Search/GEO tooling. Enterprise is custom sales.

Key features

• Domain Authority®, Page Authority & Brand Authority™ — Moz’s signature 1–100 (and related) scores. DA estimates relative ranking strength from link-profile signals via machine learning; Moz states clearly that DA is not a Google ranking factor and does not affect SERPs. Free Domain Overview / DA checks are limited (e.g. a few free reports per day); Pro unlocks unlimited in-product use.
• Keyword Explorer — Volume, difficulty, organic CTR opportunity, SERP features, AI Overviews by keyword, and Moz AI keyword suggestions grouped by topic/intent.
• Link Explorer — Backlink research with linking domains, anchor text, new/lost links, Spam Score, and link tracking lists. Index size is competitive for many SMB workflows but is often rated behind Ahrefs by power users for exhaustive competitive link discovery.
• Site Crawl & On-Demand crawls — Technical audits (broken links, thin/duplicate content, meta issues, crawlability, etc.) with prioritized fix guidance; re-crawls to validate changes.
• Rank Tracker & Campaigns — Track a primary site plus competitors per campaign across search engines/locations (desktop + mobile). Campaign counts and keyword-ranking caps scale by plan (e.g. Standard 3 campaigns / 300 rankings → Large 25 / 3,000).
• Domain Overview & Competitive Research — Snapshot of metrics, keyword topics/themes, and competitor keyword/page opportunities.
• On-Page Grader — Page-level optimization recommendations against a target keyword.
• Moz AI / AI Visibility — Dashboards and prompt tracking for brand presence in LLM answers (models vary by tier—e.g. GPT & Gemini on lower tiers; Google AI Mode added on higher plans). Extra dashboards (~$20 each) and prompt packs (~$50 per 100) are sold as add-ons. AI Content Brief quotas also scale by plan.
• MozBar Premium — Chrome extension for on-page and SERP metrics (included with Pro).
• Reporting — Scheduled, branded, and template reports for clients/stakeholders (limits differ on Starter vs higher plans).
• Learning stack — Moz Academy, Whiteboard Friday, Beginner’s Guide to SEO, Help Hub, and same-day human support on paid plans.

Pricing

Figures below are USD list prices from Moz’s Pro pricing page and independent plan breakdowns verified in 2026. Tax, promos (“save up to 40%” campaigns appear periodically), and enterprise quotes are excluded. Re-check moz.com/products/pro/pricing before buying—limits and AI add-ons change.

Plan	Monthly	Annual (≈/mo)	Seats	Campaigns	Keyword rankings	Pages crawled / wk (approx.)
Starter	$49	~$39 ($470/yr)	1	1	50	~20k/mo equivalent; tight research caps
Standard	$99	~$79 ($950/yr)	1	3	300	100,000/wk
Medium (most popular)	$179	~$143 ($1,719/yr; ~$429/yr saved)	2	10	1,500	500,000/wk
Large	$299	~$239 ($2,868/yr; ~$720/yr saved)	3	25	3,000	1,250,000/wk
Enterprise	Custom — higher capacity, procurement, and support for large orgs/agencies

Research / AI limits (Standard → Medium → Large, from Moz’s comparison table): Domain Overview queries 50 / 100 / 180; Keyword Queries/mo 150 / 5,000 / 15,000; Backlink Queries/mo 5,000 / 20,000 / 70,000; AI Visibility dashboards 1 / 2 / 4; prompts tracked 50 / 100 / 200. Starter sits below Standard (e.g. ~75 keyword queries/mo and very low crawl/tracking caps)—usable for a single small site, not a real agency stack.

• Extra seats: $49/mo per additional seat on any plan.
• Common add-ons: ~$10/mo per extra campaign; ~$15/mo per +50,000 pages crawled; ~$20/mo per +200 tracked keywords; ~$10/mo per +10,000 keyword queries; list/pack add-ons for keyword and link tracking lists.
• Trial: 7-day free trial of Moz Pro (credit card typically required); cancel anytime per Moz’s subscription help docs.
• Moz Local (separate): roughly $20–$40/mo per location (Lite/Preferred/Elite; annual discounts), for directory distribution and local presence—not included in Pro.
• Moz API (separate): usage tiers often advertised from about $20/mo; paid API access is not included in a standard Pro subscription (limited free API may exist).

Limits & gotchas

• DA is not Google’s score — Clients love a single number; Google does not use Moz DA. Use it for relative comparison and reporting, not as a primary optimization target.
• Keyword ranking caps — 50 (Starter) / 300 (Standard) is the most common complaint. Medium’s 1,500 is where many teams become comfortable.
• Crawl units vs reality — Plan tables quote weekly crawl budgets; large JS-heavy or multi-site portfolios can burn quotas. On-demand and re-crawl credits are limited by tier.
• Link index depth — Fine for most SMB and mid-market work; power users doing aggressive competitor link mining often keep Ahrefs (or similar) as a second tool.
• No full marketing suite — Unlike Semrush, Moz Pro is SEO/AI-visibility focused—not a deep PPC, social, or content-marketing suite.
• AI Visibility is tiered — Full multi-model prompt tracking and higher dashboard counts land on Medium/Large; extras are metered.
• API & Local are extra cost centers — Don’t assume Pro covers programmatic DA pulls at scale or multi-location listings.
• Overages — Moz’s pricing FAQ notes overages are not freely included; expand via add-ons rather than unlimited soft caps.

Community sentiment

On Reddit (r/SEO, r/bigseo) and independent 2025–2026 roundups, Moz is regularly framed as the more approachable / budget-conscious of the big three versus Ahrefs and Semrush. Practitioners praise data integrity and client-ready reporting; critics say the link index and competitive research depth trail Ahrefs, and that Semrush wins on all-in-one marketing breadth.

Domain Authority remains both a strength and a friction point: agencies still put DA in decks because stakeholders understand it, while experienced SEOs warn juniors not to “chase DA” as a ranking strategy. Review sites (G2, Capterra, TrustRadius) generally rate Moz Pro solidly for usability and education, with recurring notes that you outgrow Starter/Standard limits fast if you run multi-site or content-heavy programs.

Moz is often “good enough SEO + education + DA reporting,” not “the deepest dataset at any price.” That tradeoff is the real 2026 decision.

Who should use it

• In-house marketers / SMB SEO leads who want one dashboard for ranks, audits, keywords, and simple competitor views without enterprise complexity.
• Agencies and freelancers who need white-label-friendly reports and metrics clients already recognize (DA/PA), especially on Medium+ for multi-site campaigns.
• Teams investing in AI Search / GEO who want prompt-level brand visibility tracking next to classic SEO—not only organic blue links.
• Learners and career-changers who value Moz Academy, Whiteboard Friday, and an interface that matches educational content.
• Not ideal as sole stack for enterprise link-building ops, international SEO at huge scale, or paid-search-heavy teams that need Semrush-class PPC modules.

Alternatives

• Ahrefs — Prefer when backlink index depth, content explorer, and site explorer workflows are the daily drivers.
• Semrush — Prefer for SEO + PPC + content + competitive suites under one subscription.
• SE Ranking — Prefer for flexible rank tracking and mid-market pricing with solid all-around SEO tools.
• Mangools — Prefer for lighter keyword/SERP research at a lower monthly cost.
• Ubersuggest — Prefer for entry-level keyword ideas and DIY SEO when Moz Starter still feels tight on budget.
• Surfer SEO — Prefer for on-page content optimization / NLP scoring rather than full-suite rank + link tracking.

Verdict

Moz Pro in 2026 is a mature, education-forward SEO platform with real list prices from $49–$299/mo, proprietary authority metrics, and growing AI Visibility tooling. Domain Authority remains the brand’s cultural moat—useful for communication, useless as a Google lever. For a single site or light consulting, Standard (or carefully managed Starter) can work; most serious multi-site or agency work belongs on Medium. If your priority is maximum link data or a full marketing OS, budget for Ahrefs or Semrush instead—or pair Moz for DA/reporting with a specialist second tool.

Bottom line: buy Moz Pro for clarity, reporting, and balanced SEO + AI visibility; do not buy it solely to “raise DA,” and do not expect Starter limits to cover a real content program.