magicWorkshop, an Applied AI Alliance with offices in Princeton, NJ, New York, NY, and Kolkata, India, has officially launched enTrustAI on May 23, 2026—a comprehensive enterprise AI governance platform designed to address the growing challenge of governing probabilistic AI systems. The platform specifically targets behaviors like hallucination, drift, bias generation, policy violations, and unpredictable responses in real-world conditions.
We built enTrustAI because we kept encountering the same uncomfortable reality across every industry we worked in: organizations had invested in powerful AI systems that nobody had actually evaluated the way you'd evaluate any other software touching your customers.
— Basudeb Pal, Founder of enTrustAI/magicWorkshop
Unlike traditional quality assurance systems built for deterministic software, enTrustAI incorporates a human-in-the-loop approach that keeps subject matter experts actively involved in the evaluation process. The platform features low-code evaluation configuration, requiring no deep AI engineering expertise, making it accessible to enterprise teams beyond specialized AI practitioners.
enTrustAI primarily targets large enterprises and mid-market organizations rapidly deploying generative AI systems, copilots, autonomous agents, and large language model (LLM)-powered applications. The platform is particularly relevant to industries with stringent regulatory requirements, including financial services, healthcare, legal, insurance, and manufacturing.
While pricing details weren't specified in the announcement, industry standards suggest enterprise governance platforms typically range from $50,000 to $500,000 annually depending on scale and support requirements. This positions enTrustAI competitively against alternatives like IBM's AI Governance solution, Microsoft's Responsible AI suite, Google's Vertex AI, and specialized vendors such as Fiddler AI and Arize AI.