Make

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Make (formerly Integromat) - 2025-2026 Outlook

Make, previously known as Integromat, provides a visual platform for automating workflows and integrating diverse applications. The platform is central to the hyperautomation movement. It enables businesses and individuals to connect virtually any online service, automate complex processes, and streamline operations without requiring programming knowledge.

Make's visual, drag-and-drop interface offers a key advantage. This design makes intricate logic accessible to a wide audience, including marketing professionals, sales teams, IT departments, and developers.

Make expects continued growth through 2025-2026. Increased demand for efficiency, ongoing digital transformation, and the spread of Software as a Service (SaaS) applications fuel this growth. Make will enhance its artificial intelligence capabilities, expand its integration library, and refine its user experience. This approach serves individual power users and large enterprises.

Make will become a core element in modern technology stacks. It enables several key capabilities:

• Hyperautomation: It combines robotic process automation (RPA), artificial intelligence (AI), machine learning (ML), and business process management (BPM) to automate most repeatable tasks.

• Data Flow Management: Make moves and transforms data seamlessly between disparate systems, ensuring data consistency and integrity.

• Operational Efficiency: It reduces manual effort, minimizes human error, and frees resources for more strategic initiatives.

• Scalability: Make provides a robust infrastructure capable of handling simple personal automations to complex, high-volume enterprise workflows.

• AI Integration: Stronger integration of AI/ML capabilities is expected. This could include AI-assisted scenario building, intelligent data parsing, predictive error handling, and advanced analytics on automation performance.

Key Features

Make's comprehensive feature set supports robust and flexible automation. The following features are central to its current offering and are expected to remain prominent or receive enhancements through 2025-2026.

Visual Scenario Builder (Drag-and-Drop Interface)

This is the foundation of Make. Users design complex workflows by dragging and dropping modules, connecting them, and configuring their settings. This visual approach clarifies the flow of data and logic. For 2025-2026, Make anticipates user interface and user experience refinements for greater clarity. This may include AI-assisted scenario suggestions and more intuitive management of large, multi-branch scenarios.

Extensive App & Service Integrations (Modules)

Make offers a vast library of pre-built modules for thousands of popular applications. These include CRM, ERP, marketing automation, databases, and communication tools. These modules simplify API interactions. Make will continue expanding its app library, deepen integrations with existing applications, and offer faster support for new SaaS platforms. It will focus more on enterprise-grade connectors.

Advanced Flow Control

Make provides tools for sophisticated logic. Routers split a single data stream into multiple paths. Filters conditionally allow data to pass based on specified criteria. Iterators process collections of items one by one. Aggregators combine multiple items into a single bundle. For 2025-2026, more intuitive configuration for complex conditions is expected, alongside potential visual debugging tools and AI-driven suggestions for optimal flow control.

Robust Error Handling & Fallbacks

Make includes mechanisms to manage errors gracefully. These features encompass automatic re-queuing of failed operations, custom error routes, and the ability to define fallback actions. Such actions include notifying an administrator, logging errors, or skipping items. Predictive error detection using AI, more granular control over error types, and automated self-healing capabilities for common issues are potential enhancements.

• Basic Error Handling: This feature manages and responds to errors within automation scenarios. It is available from the Core tier.

• Advanced Error Handling: This provides enhanced capabilities for error management, offering more robust control and recovery options. It is available from the Pro tier.

Webhooks & API Connectivity

This functionality allows scenarios to trigger in real-time based on external events using webhooks. It also enables integration with virtually any service through HTTP/SOAP requests, even without a dedicated module. Webhooks and custom webhooks are available from the Pro tier.

HTTP Requests

Users can make custom HTTP calls to interact with any application programming interface (API). This feature is available from the Pro tier.

Data Stores

This functionality allows users to store and manage data directly within Make. It is available from the Pro tier.

Team Collaboration Tools

These features support multiple users working together on automation projects. They include shared scenarios and are available from the Teams tier.

User Roles and Permissions

Make offers granular control over user access and capabilities within a team or organization. This feature is available from the Teams tier.

Advanced Logging

Detailed records of scenario executions and system activities are provided for monitoring and troubleshooting. This feature is available from the Teams tier.

Dedicated Account Manager

Personalized support and guidance are provided for large organizations. This feature is available with the Enterprise tier.

Advanced Security (SSO, Audit Logs)

Enterprise-grade security features include Single Sign-On (SSO) and comprehensive audit trails. These are available with the Enterprise tier.

On-premise Agent Options

Solutions for integrating with on-premise systems and data are available with the Enterprise tier.

Custom Integrations

The ability to develop bespoke connections to unique or proprietary systems is available with the Enterprise tier.

Advanced Governance

Tools and policies for managing and controlling automation across large organizations are available with the Enterprise tier.

API Access for Custom Development

Programmatic access to Make's functionalities is provided for custom solutions and extensions. This is available with the Enterprise tier.

Enhanced Uptime SLAs

Service Level Agreements (SLAs) guarantee higher levels of system availability and reliability. This feature is available with the Enterprise tier.

AI-driven Insights and Optimization Tools

Potential future features for the Enterprise tier include leveraging artificial intelligence to provide insights and optimize automation performance.

Pricing Tiers (2025-2026 Projection)

Make's pricing primarily depends on "operations," the number of active scenarios, and the execution interval. An operation is a single task performed by Make, such as reading a record, sending an email, or updating a field.

Tier	Price per Month	Operations per Month	Active Scenarios	Data Transfer per Month	Execution Interval	Key Features	Support	Target Audience
Free Tier	$0.00	1,000	Up to 2	100 MB	Minimum 15 minutes		Community support	Individuals new to automation, students, or those with very light, infrequent automation needs looking to test the platform.
Core Tier	$9.00 (annually) / $10.59 (monthly)	10,000	Up to 10	1 GB	Minimum 5 minutes	Basic error handling, unlimited inactive scenarios, access to most standard apps.	Standard support	Small businesses, freelancers, or individuals with moderate automation needs who require more frequent execution and a higher volume of operations than the Free tier.
Pro Tier	$16.00 (annually) / $18.82 (monthly)	20,000	Up to 20	2 GB	Minimum 1 minute	Advanced error handling, data stores, webhooks, custom webhooks, HTTP requests.	Priority support	Growing businesses, power users, or small teams needing more complex automations, real-time triggers, and robust data management capabilities.
Teams Tier	$29.00 (annually) / $34.12 (monthly)	40,000	Unlimited	4 GB	Minimum 1 minute	All Pro features, team collaboration tools, shared scenarios, user roles and permissions, advanced logging. Up to 3 users included.	Priority support	Small to medium-sized teams and departments requiring collaborative automation development and management, with a need for shared workspaces and user access control.
Enterprise Tier	Custom Pricing	Unlimited (or very high custom limits)	Unlimited	Custom limits (often significantly higher)	Minimum 1 minute (or sub-minute for specific needs)	All Teams features, dedicated account manager, advanced security (SSO, audit logs), on-premise agent options, custom integrations, advanced governance, API access for custom development, enhanced uptime SLAs, potential for AI-driven insights and optimization tools. Custom number of users.	Dedicated enterprise support, faster response times, tailored onboarding.	Large organizations, enterprises, and companies with extensive, mission-critical automation needs, strict security requirements, and a demand for bespoke solutions and dedicated support.

For all paid tiers, Make typically charges for operations exceeding the monthly limit. This usually involves a per-10,000 operations block, costing approximately $9-$10 for an additional 10,000 operations. This structure allows for flexibility during peak usage periods.

Integrations

Make empowers users to connect virtually any online service. The platform expects to expand its integration library further for 2025-2026. Make boasts a vast library of pre-built modules for thousands of popular applications. These modules simplify API interactions. The outlook includes continuous expansion of this app library, deeper integrations with existing applications, and faster support for new SaaS platforms. It will focus more on enterprise-grade connectors.

Who Should Use Make

Make serves a wide range of users. This includes individuals new to automation and large enterprises with complex, mission-critical requirements.

• Free Tier: Individuals new to automation, students, or those with very light, infrequent automation needs looking to test the platform.

• Core Tier: Small businesses, freelancers, or individuals with moderate automation needs who require more frequent execution and a higher volume of operations than the Free tier.

• Pro Tier: Growing businesses, power users, or small teams needing more complex automations, real-time triggers, and robust data management capabilities.

• Teams Tier: Small to medium-sized teams and departments requiring collaborative automation development and management, with a need for shared workspaces and user access control.

• Enterprise Tier: Large organizations, enterprises, and companies with extensive, mission-critical automation needs, strict security requirements, and a demand for bespoke solutions and dedicated support.

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